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"From taste experiences to business opportunities – experience a food journey where innovation and quality products go hand in hand to elevate your kitchen."

The Box - How did the idea come about?

The story of The Box started as a naturally developed concept, when my workmates, while I was employed as a private chef for a company, wanted me to make lunch boxes for them. Although my immediate reaction was to think that I didn't have time, the idea sprouted that how about making 20 boxes at once, with a small menu, and let them choose at least 5 of each dish?
The true challenge became apparent when we realized that the food quickly lost quality if it was not eaten within 3-6 days, depending on the dish. Then came the idea of ​​testing and freezing the food. But this turned out to be a complicated process, as we discovered that the food often lost taste, texture and general appeal when thawed.

This marked the beginning of an intense journey. I spent almost every day in the kitchen at home, invited chefs, conducted countless taste tests and experimented with different methods. What tasted fantastic and had perfect cost calculations suddenly turned out to be less impressive in practice. Nevertheless, this only gave us even more motivation to find solutions and achieve our goal: to make restaurant-quality frozen food.
When we finally had some hot dishes ready, we were faced with the challenging task of maintaining taste, texture and appearance, not only before, but also after freezing.  This was a thorough process, but we were determined to maintain the high quality.
With the hot dishes in place, we started thinking about the big picture: branding, name, logo and exclusive packaging. After careful consideration, the name "The Box" was chosen. After sharing the concept at a food fair with a packaging company, we succeeded in creating packaging that not only protected the food, but also exuded the exclusivity we wanted to convey.

Even with all these elements in place, we still felt something was missing. We wanted to offer more than just food; we wanted to give people a taste of the world. Thus the idea of ​​"The Box-Dinner" was born.  Dive into our most popular hot dishes, carefully selected from our varied collection that will take you on a global taste journey:
  1. Jerk Chicken from Jamaica: Experience the Caribbean heat with our spicy Jerk Chicken, served with a refreshing Caribbean salsa and coconut rice.
  2. Carnitas Casserole from Mexico: Enjoy the flavors of Mexico with our Carnitas Casserole, complete with caramelized sweet potato for a perfect balance.
  3. Butter Chicken from India: Explore the rich spice profile of our Butter Chicken, served with succulent rice for an authentic Indian experience.
  4. Meatloaf from Sweden: Try our Swedish meat pudding, combined with pommes anna, green pepper sauce, pea puree, caramelized onion and baked carrot.

These dishes are just a glimpse of our culinary repertoire that offers a taste experience that will delight your senses.
With 10 hot dishes, including meat, fish and vegetarian options, the first concept was complete. The next step was desserts, and "The Box-Dessert" became a reality with delicacies. Dive into our dessert universe, where each sweet treat is carefully selected to give you an unparalleled taste experience. Explore our selection of desserts, complete with delicious accompaniments, including:

  1. Tiramisu from Italy: A classic Italian favourite, our Tiramisu is made with layers of creamy mascarpone, dipped in espresso and topped with a dusting of cocoa.

  2. Frozen Strawberry Cheesecake from the USA: Experience the fresh taste of summer with our frozen strawberry cheesecake, made with a buttery graham cracker crust and topped with juicy strawberries.

  3. Chocolate mousse from France: Indulge in our French chocolate mousse, a luxurious blend of rich, silky chocolate topped with a delicate raspberry jelly and hazelnut crumble.

  4. Caramelized apples from Sweden: End the meal with our Swedish dessert, caramelised apples, served with a fluffy mascarpone cream and a crunchy crumble.

Each dessert is a celebration of unique flavors and we are proud to present a dessert collection that will enchant your taste buds.
We developed 6 new concepts for The Box family,
and now we are at the beginning of an exciting food journey.
We are now looking for co-investors and part-owners to take The Box to new heights.
For those who share our passion for culinary innovation, this is not just a business opportunity, but an invitation to help create something extraordinary. Explore our investment-ready concept for more information, and contact me if you're ready to be part of our culinary journey.
Together we can shape the future of food experiences! 🍽️💼

/ Marcus